RE: ONLINE-ADS>> Official Bail-Out Rate?

Jim Meskauskas (Jim_at_HAWKMEDIA.com)
Tue, 17 Mar 1998 09:11:27 -0800

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Christine Bensen wrote:

> Has anyone out there been measuring % difference between people who
> click
> on advertising vs. people who actually wait for the resulting content
> to
> load. I heard a while back that 10-15% "bail out" was average. Any
> official or unofficial reads?

Christine,

This is the flip side of a thread that had been running here a
while ago regarding discrepancies between site reported clicks and
client reported visits. I've experienced an average 20% difference
between site and client reported visits. How much of this is due to
"bail out" is hard to determine (without digging through logs in
excruciating detail). I suspect bail out is higher on sites with more
media rich content than those that are build for the "28.8 medium".

~~~~~~~~~~
Jim Meskauskas
Media Planner
Hawk Media
731 Sansome St., 5th Fl
San Francisco, CA 94111
PH: 415-777-4645
FX: 415-777-1062

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