ONLINE-ADS>> How to SELL web advertising

Marydale Abernathy (MDABERNATHY_at_divcom.com)
Wed, 18 Mar 1998 10:20:30 -0500

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The one thing I NEVER see out there is tips on HOW TO SELL online ads.
It's a preaching job I'm sure...but we have a lot of Print sales people who
now need to pitch web banners and other web advertisng options and they
need some direction in a big way.

Does everyone make up their own sales story based on Traffic?

The value curve shifts so wildly from site to site...what should be the
focus of a sales pitch?

Any suggestions or references would be greatly appreciated!

~~~~~~~~~~~~~~~~~~~
Marydale Abernathy,
Production & Web
Developmet Director
Diversified Business Communications
Ph. 207.842.5650
Fax: 207.842.5607
~~~~~~~~~~~~~~~~~~~

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• Next message: Ivan Weltman: "Re: ONLINE-ADS>> WEB-AD'98 COVERAGE: 3/17/98 - Yoder Sings New T"
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