Re: ONLINE-ADS>> How to SELL web advertising

Andy Bourland (andy_at_clickz.com)
Wed, 18 Mar 1998 11:47:47 -0500

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Marydale Abernathy said...

>> The one thing I NEVER see out there is tips on HOW TO SELL
>online ads.
>> It's a preaching job I'm sure...but we have a lot of Print
>sales people who
>> now need to pitch web banners and other web advertisng
>options and they
>> need some direction in a big way.

I hope you will forgive the advance notice folks, but I want
to answer Marydale's question...

Earlier this month, ClickZ Inc. acquired Who's Marketing
Online from Charlie Sayers (who is now ClickZ's VP of
Marketing). We are currently in the process of preparing an
editorial "relaunch" of the site, focusing the content on
very specific areas.

Here's the editorial rotation for every business week:

Interactive Media Buying 101
E-Commerce 101
International Online Marketing 101
Site Publishing 101

and last, but not least:

Interactive Media Selling 101

All of these areas will be written by a specialist in the
field. All will be weekly. 500 words. Single idea. Straight
to the point. No B.S.

All articles will be available on the site, via HTML Mail or
Text mail -- and there will be opportunity for discussion
and feedback among subscribers. You will be able to
subscribe to one list without getting the others.

We are planning our relaunch for the end of March if all
goes according to plan. So far, so good.

So for people like yourself who might want to pick up a tip
or two on selling banners and sponsorships, we'll have
something for you every week.

For now, stay tuned...
--------------------------------------------
Andrew Bourland, Publisher
The ClickZ Network
ClickZ: http://www.clickz.com
Microscope: http://www.microscope.com
Who's Marketing Online? http://www.wmo.com
--------------------------------------------

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• Next message: e/y/e/s/c/r/e/a/m - Adam Boettiger: "Re: ONLINE-ADS>> Banner bartering"
• Archive Home Page
• Search
• Previous message: Jim Meskauskas: "RE: ONLINE-ADS>> WEB-AD'98 COVERAGE: 3/17/98 - Yoder Sings New"
• Maybe in reply to: Marydale Abernathy: "ONLINE-ADS>> How to SELL web advertising"
• Next in thread: lauren_at_boston.com: "Re: ONLINE-ADS>> How to SELL web advertising"

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