RE: ONLINE-ADS> How to SELL web advertising

Rob Frankel (rob_at_robfrankel.com)
Wed, 18 Mar 1998 09:19:55 -0800 (PST)

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Marydale Abernathy asks:

Does everyone make up their own sales story based on Traffic?

Nope. I strongly advise clients against using traffic volume as a factor.
I strongly recommend quality of traffic. One of the major issues I have
with the meida buying sector is that too many of them try to port
traditional media strategies to the web.

It doesn't work.

If you like, there's an article on this at
http://www.robfrankel.com/news.html called "Web Traffic & Gential Size".
It directly speaks to this topic.

Rob Frankel

Big Time Branding SM http://www.robfrankel.com
Frankel & Anderson http://www.frankel-anderson.com
Subscribe to FrankelBiz for FREE at:
http://www.robfrankel.com/frankelbiz/form.html
Telephone: (818) 990-8623 FAX: (818) 990-0428
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