ONLINE-ADS>> quality and quantity banners

Russ Ford (hosp101_at_bellsouth.net)
Wed, 18 Mar 1998 19:03:19 -0600

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I have a project going right now with Public Access computers in all the
Delta Crown Room Clubs around the world. While advertising has been
strong one potential advertiser brought up a point that I had no ready
response to.

First an overview:
Membership base 250,000 people
600,000 members visit the Crown Rooms each month.
Median Income $181,000
29 Delta round trips per year
40 hotel night stays per year
81% own securities
77% visits are business related
and so on and so on......

We can deliver 2 or 3 million banner impressions to this group each
month based on usage of the systems. We also have special software that
allows us to deliver screen saver billboard type ads also, but that is a
whole different issue.

My contention is that because the demographic set is so high , it
doesn't matter that I am delivering the banners to the same group over
and over. The CPM rate should be just as high for the first 10 banners
passed as it is for the 2,000,000th banner passed each month.

Any input would be helpful.

I would also love to hear what anyone thinks the CPM's should look like
for this setting, granted I have submitted limited information.

Thanks for the help

Russ Ford
MindStorm, LLC

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