NONE: Re: ONLINE-ADS>> E-mail direct marketing programs
Re: ONLINE-ADS>> E-mail direct marketing programs
Randy Cassingham (arcie_at_thisistrue.com)
Wed, 18 Mar 1998 23:08:45 -0700
>At 9:15 AM -0800 3/10/98, Danielle Steckler wrote:
>>Is there some sort of program that
>>can be used that would sort these names into appropriate lists for emailing
>>special sales as a direct marketing campaign?
>>We wouldn't want to send duplicate emails to the same recipient, even if he
>>is listed in more than one category.
>
>While At Internet World this week, I was briefed by a company called RevNet
>( http://www.revnet.com ) which has some impressive email software products
>and services. In addition to a few other products, they have a relatively
>new email server software called UnityMail that delivers an impressive
>array of functions for controlling mailing lists along the lines you are
>describing. It is rather costly, however, ranging from $5,000 to $12,000.
Lyris <http://www.lyris.com>, which is list software, not only allows the
easy creation of multiple lists subsetted by categories, it also has the
exact feature you need: if you send one message to multiple lists (e.g.,
separated by categories), each recipient will only get ONE copy. I know
little about UnityMail, but Lyris' "Premium Plus" (very fast, unlimited)
edition sells for $5,000. If each list of names is 2000 addresses long
or less, their "Gold" edition is just $1500. My VERY large list is
hosted on Lyris' software, and it is quite awesome.
+- Randy Cassingham, Author, "This is True" * arcie_at_thisistrue.com -+
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