ONLINE-ADS>> Cost per click through advertising

Phil Rooke (phil_at_buffalo-ent.com)
Fri, 20 Mar 1998 11:28:43 +0000

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One of the products I sell, produces a vast number of 'click throughs'. As
a software product TAXI currently sells targeted advertising on CPM
impressions or individuals according to the advertisers tastes.

I feel that we make better deals if we moved to a straight cost per click
through. Starting price would be something like £1.00 per click through.

Future deals would be scaled according to the average performance of the
advert. Adverts that perform twice the average would buy future click
throughs at £0.50p. Those who performed half as well would pay £2.00.

QUESTIONS: Has anyone ever come across similar deals? Does any one see any
immediate pitfalls? Any ideas on a good starting rate?

Please let me know.

Philip Rooke
Sales Director
=======================================
www.football365.co.uk
www.mytaxi.co.uk

Telephone: +171 505 7700
E-mail: phil_at_buffalo-ent.com

Advertisers & investors always welcome!
========================================

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