Re: ONLINE-ADS>> Too few advertisers?

Randy Cassingham (arcie_at_thisistrue.com)
Fri, 20 Mar 1998 15:21:55 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Nick Usborne: "Re: ONLINE-ADS> How to SELL web advertising"
• Archive Home Page
• Search
• Previous message: Andrew Gilleran: "Re: ONLINE-ADS>> copyright on browser art?"
• Maybe in reply to: Kim Jones: "ONLINE-ADS>> Too few advertisers?"
• Next in thread: Brian Quinn: "Re: ONLINE-ADS>> Too few advertisers?"

At 01:33 PM 3/20/98 -0600, : Kim Jones <kdjones_at_lexmundi.org> wondered:

>Hi all -- We recently had a major legal publisher decline to advertise
>on our site after extensive sales pitces, negotiations, etc... One of
>the two reasons was that we had very few advertisers.

I might have offered to guarantee a response rate, with a pro-rata refund
if they don't get it. What does it matter if they're advertiser #1 or
#784,754 if they get adequate responses?

The next thing is to prempt this from happening again. If you can't sell
your inventory, trade it with someone else so that you can show a large
number of clients later! I've traded a number of times with other e-mail
lists. The problem I'm having is that there are few lists big enough to
make trades viable for me....

+- Randy Cassingham, Author, "This is True" * arcie_at_thisistrue.com -+
| For info on What I Do, see <http://www.thisistrue.com/> or e-mail |
| my autoresponder: TrueInfo_at_thisistrue.com -- You'll like it! |
+- FIGHT SPAM! Send a blank e-mail to nospam_at_mailback.com for help -+

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

24/7 Media

24/7 Media gives advertisers access to brand name sites that deliver
superior levels of reach and impact. Go to http://www.247media.com
and find out how you can kick your internet advertising into hyperdrive.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Nick Usborne: "Re: ONLINE-ADS> How to SELL web advertising"
• Archive Home Page
• Search
• Previous message: Andrew Gilleran: "Re: ONLINE-ADS>> copyright on browser art?"
• Maybe in reply to: Kim Jones: "ONLINE-ADS>> Too few advertisers?"
• Next in thread: Brian Quinn: "Re: ONLINE-ADS>> Too few advertisers?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.