ONLINE-ADS>> Webtrends - analysing site traffic

Jon McTaggart (jmctaggart_at_mpr.org)
Fri, 20 Mar 1998 10:45:05 -0600

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Having silently benefited by the discussions among this group for about a
year, it's time to "de-lurk" and ask my first question(s):

Do any of you folks use Webtrends software for your site traffic analysis
or reporting? If so, are you happy with it? What other such software
packages should be considered?

Here's a brief context for my questions: Over the past two years, we have
developed a content site to complement our national radio programs and the
regional Minnesota Public Radio network. The site (http://www.mpr.org) has
over 2,500 pages and traffic has grown to over 2.4 million hits a month
with steady increases every week. We currently use rather basic software
for log analysis.

Though we have been courted by scores of ad brokers and sales agents, we do
not serve ad banners and have accepted only a few selected paid sponsors.

Our interest in Webtrends, or another such software package, is to: 1)
provide more and better reporting/analysis of our growing web traffic; and
2) use software that will allow third-party verification (audits) of our
traffic. We will use this information to inform our efforts to improve our
web services and to confidently represent the values of the site to
potential strategic partners and advertisers.

Thanks, in advance, for any public or private reply.

________________________________________________
M i n n e s o t a C o m m u n i c a t i o n s G r o u p
Jon R. McTaggart jmctaggart_at_mpr.org
445 Minnesota Street Suite 500 612.290.1281 voice
Saint Paul, MN 55101 612.290.1431 FAX

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