ONLINE-ADS>> Monitoring ad spend on a monthly basis

William Reeve (wreeve_at_fletch.co.uk)
Tue, 24 Mar 1998 21:50:11 -0000

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I'm writing from the UK, where the online ad market is
woefully underdeveloped compared to the US. 1997 spending
was about $10-$15m on banner ads, compared with $700-$800m
in the US. On a per-capita basis that's under 10% as much!
But like the US, annual growth is expected to be triple
digit for the next few years.

I note with interest the AdTrack service provided in Jupiter
Communication's WebTrack newsletter. AdTrack, which covers
US sites only, shows the top 40 US web advertisers, top 40
US web publishers, major US web advertisers in each sector,
and so forth. It's monthly, I believe.

I am contemplating providing a similar service in the UK and
I was wondering if people could comment on

a) how useful this service is in the US
b) how accurate the data is, or the nature of any shortcomings
c) any obvious omissions, 'nice-to-have's, and so forth
d) any similar services, particularly in the UK

Thoughts would be gratefully appreciated.

William Reeve
London
+44 171 565 8156

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