Re: ONLINE-ADS>> Webtrends - analysing site traffic

Danny Sullivan (danny_at_calafia.com)
Thu, 26 Mar 1998 21:12:26 +0000

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Marilyn Jones: "ONLINE-ADS>> Internet Search Behavior"
• Archive Home Page
• Search
• Previous message: Owen Valentine Pringle: "Re: ONLINE-ADS>> Webtrends - analysing site traffic"
• Maybe in reply to: Jon McTaggart: "ONLINE-ADS>> Webtrends - analysing site traffic"
• Next in thread: David Ceprano: "Re: ONLINE-ADS>> Webtrends - analysing site traffic"

For log analysis packages, people might also want to look at
FlashStats, via http://maximized.com/products/flashstats/. It's
server-side based and provides an excellent glipse of real time
stats. I wouldn't use it for a monthly analysis for my logs, but
it's excellent for providing a daily summary, especially for search
engine term breakouts.

I use Marketwave Hit List Pro for industrial strength stuff, and have
really enjoyed using it. You can slice and dice as you like.
http://www.marketwave.com.

Finally, I've played with WebTrends, and I find it a good package,
especially for those who can't afford the jump to Marketwave's higher
end package. Just be aware that when it does search engine term
breakouts, it does not preserve your search terms as phrases. If
someone found you by entering "log analysis programs," WebTrends will
tell you that you were found for:

log
analysis
programs

Preserving the actual phrases is crucial, if you are into search
engine related tracking.

cheers,
danny

-----------------------------------
Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

24/7 Media

24/7 Media gives advertisers access to brand name sites that deliver
superior levels of reach and impact. Go to http://www.247media.com
and find out how you can kick your internet advertising into hyperdrive.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Marilyn Jones: "ONLINE-ADS>> Internet Search Behavior"
• Archive Home Page
• Search
• Previous message: Owen Valentine Pringle: "Re: ONLINE-ADS>> Webtrends - analysing site traffic"
• Maybe in reply to: Jon McTaggart: "ONLINE-ADS>> Webtrends - analysing site traffic"
• Next in thread: David Ceprano: "Re: ONLINE-ADS>> Webtrends - analysing site traffic"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.