NONE: Re: ONLINE-ADS>> Internet Search Behavior
Re: ONLINE-ADS>> Internet Search Behavior
John Schick (jschick_at_netgambit.com)
Fri, 27 Mar 1998 11:10:18 -0600
> Is there an implicit assumption that surfers are largely without
> explicit product search goals or explicit purchase goals? Are there any
>data or opinions
> which address the distinction between a goal-directed surfer and one who is
> not goal-directed?
Marilyn,
I think Viaweb's studies offer a good starting point. ViaWeb Search Engine
Consumer Study, http://www.viaweb.com/vw/search.html, the first study comparing
the amount of money spent by online shoppers coming from different search
engines. Per capita spending varied surprisingly between search engines.
ViaWeb Keyword Consumer Study,http://www.viaweb.com/vw/studimpurrar.html
- study of search engine keywords used by online shoppers. The keywords show
that 70% of the shoppers intended to buy before they visited the site where
they
placed an order. This new data contradicts the widely held view that most
online
purchases are impulse purchases.
The studies are based on a very small, biased sample but are still useful.
As for checking the popularity of keywords:
Unofficial Yahoo Top 200 Keywords
http://www.eyescream.com/yahootop200.html
Magellan Search Voyeur
http://voyeur.mckinley.com/cgi-bin/voyeur.cgi
WebCrawler Search Ticker
http://www.webcrawler.com/WebCrawler/Fun/SearchTicker.html
MetaCrawler Meta Spy
http://search2.metacrawler.com/perl/metaspy
John Labovitzís E-Zine List - Top 80 Keywords
http://www.meer.net/%7Ejohnl/e-zine-list/keywords/index.html
DogPile Top 200 Keywords
http://www.eyescream.com/dogpiletop200.htm
Go To 100 Most Popular Search Terms
http://www.goto.com/lists/searches
-John
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