NONE: ONLINE-ADS>> Official Bail-Out Rate?
ONLINE-ADS>> Official Bail-Out Rate?
Leo Sheiner (leo_at_netcomuk.co.uk)
Fri, 27 Mar 1998 19:07:11 +0000
"Mark J. Welch" <markwelch_at_ca-probate.com> wrote:
>I'm not sure this can ever be accurately measured. What
>looks to you like a "bail-out" might be a successful
>clickthrough in which the visitor sees your content:
>some visitors may see your page because it is loaded
>from a cache or proxy server, and thus you won't get
>an accurate count. In the other direction, your server
>might report that it delivered your page to the visitor,
>but the visitor might not have actually seen the page
>due to a "bail-out."
Not only is this impossible to measure accurately it is a
variable that depends on dozens of inter-related
performance variables. The most important of these is
obviously the speed of access to the target site (and that
in turn can vary according to the state of the network, the
time of day, and the relative locations of surfer and server).
People have to be very motivated to wait more than 10
seconds before they can see something significant. We
reckon an industry average of 8% bail-out.
>I have found that certain sites consistently generate
>clickthroughs that have a depth and persistence of zero:
>the visitors NEVER explore any other content at my site.
>My suspicion is that these sites are somehow "cheating,"
>but even if they are not, the pattern of activity is not one
>I want to pay for, and I terminate my advertising on those
>sites.
Another solution is multi-click which is a technology we use
at Safe-Audit. Effectively it is possible to pay a fee by how
far the user has gone in entering your site. You have to pay
more but you get a far more qualified visitor and there are
no bail-outs.
http://safe-audit.com/ promotes Ecommerce on the most
cost-effective Transaction Banner Ad Network. over 3,000
Hostsites & 125 million pageviews p.m. can boost your traffic.
mailto:leo_at_global-m.com Telephone +44181 346 0770 Leo
7 good reasons http://safe-audit.com/main/link/promo.cfm
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