ONLINE-ADS>> Latin American expertise?

Naomi Cramer (naomi_at_go-explore.com)
Fri, 27 Mar 1998 15:31:02 +0000

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Dear fellow marketing professionals:

Go Explore is representing a client company that knows quite a bit about
marketing to upper-income women in Latin America ages 35 to 50. (Please
note: I do not mean Hispanic women living in the United States.) But this
company's knowledge does not including knowing how to target or reach these
individuals using the Internet.

Are there any specialized companies, services, approaches, products, sites,
etc. out there that have done a good job reaching this demographic? If so,
we'd sure appreciate a description and information on how to learn more.

How, if at all, does it differ from marketing that most of us gringos (U.S.
Internet marketing professionals, that is) would do using what we know about
targeting any other desired demographic online?

Muchas gracias for your help!

Best regards,

Naomi Cramer, MBA

Marketing Manager
Go Explore, LLC
e-mail: naomi_at_go-explore.com
phone: (619) 523-0200
fax: (619) 224-2565

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