ONLINE-ADS>> No support

jflint_at_nc5.infi.net
Mon, 30 Mar 1998 14:54:33 -0600

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I am new to the online advertising industry. I work for a local
television station, WTVF NewsChannel 5 in Nashville TN. I sell banner
advertising on our web site.

My question is, has anyone been in a situation where you met with an
advertising agency that handles the advertising for a particular company
that you wanted to sell banner advertising to, and the advertising
agency had no idea about the benefits of online advertising nor did the
agency have any concept of online advertising? I have had this happen
now a few times and because of the agencies lack of knowledge the agency
did not back the advertising when they met with the client. It seems
that if the agency is not privy to online advertising than they are not
going to support it going to their client. How do you overcome this??
How do you get these advertising agencies to really look at banner
advertising as a benefit to their clients?

Thanks,
John Flint
Online Marketing Consultant
News Channel 5 Online
jflint_at_nc5.infi.net

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