Re: ONLINE-ADS>> Flat rate or CPM?

Mike Scanlin (scanlin_at_photolabels.com)
Mon, 30 Mar 1998 18:07:36 -0800

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History has shown that on 3/30/98 3:30 PM, John Flint said:

>I would like to know peoples opinions on charging banner advertisers a
>straight monthly advertising rate or charging them by CPM. What do you
>think is better and why?

John,

In the end, which ever way you charge for ads will end up working out to
be within 10 or 20 percent of the other way. If it doesn't, advertisers
will require an adjustment until it does.

Because of the predictability of CPM, I think most people prefer the CPM
model. It's safer (and most advertisers are risk-adverse).

Mike Scanlin
scanlin_at_photolabels.com

---
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http://www.whitepalm.com/fourcorners


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