ONLINE-ADS>> WWWAC Writers/Content meeting in NYC tomorrow

rschatz_at_businessweek.com
Tue, 31 Mar 1998 15:38:19 -0500

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The writers Special Interest Group of Worldwide Web Artists
Consortium will hold a session tomorrow night on sponsored
content. Our guest will be Marshall Karp, president of
Compelling Content, an interactive agency in NYC, and he'll
be taking us behind-the-scenes at the new Schering Plough
site learninglab.com about allergies. We'll talk about his
concept of "mindset marketing" and how it's applied
interactively.

We meet the first Wed of every month at 11 E. 61st St.,
Lubin House of Syracuse U., between Madison and Fifth.
6:30-8:30 Free refreshments and no charge for session.

The writers Sig addresses issues relating to Web content and
the craft of writing for an interactive medium.

Co-leaders:
Robin Schatz
rschatz_at_businessweek.com

Marc Perton
marc_at_perton.com

Please send an e-mail to rschatz if you'd like to attend,
just so I can keep track of the numbers.

Robin Schatz
rschatz_at_businessweek.com

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