NONE: Re: ONLINE-ADS>> MW's CDnow Clickthrough and conversion rates
Re: ONLINE-ADS>> MW's CDnow Clickthrough and conversion rates
Teri Ross (tekguru_at_techexchange.com)
Thu, 30 Apr 98 12:53:45 +0100
"Mark J. Welch" <markwelch_at_ca-probate.com> wrote
>In late December, I posted a prominent link to CDnow,
>a music vendor that carries MWS titles (at that time,
>CD Universe and other vendors did not carry MWS titles,
>apparently due to a pending change in his recording
>company). When a visitor clicks on the link to CD Now on
>either MWS page at my site, they are sent directly to a
>list of MWS music titles available from CD Now. (Note
>that my CD Now link is NOT a banner ad, but a text
>link with an optional search form). The vendor (CD Now)
>has recently changed their reporting format so I now have
>some more detailed statistics than in the past.
>
>CD Now reports that I have earned a total $13.97 in
>commissions (e.g. 6% of $232.83 total sales) since
>mid-December.
Mark,
The problem I have with this advertising scenario and form of
compensation is that it does not provide for sales that may have occurred
when someone clicked over to CD Now from your site, bookmarked it, and
then returned later to make the purchase.
>Viewing the performance of my site another way,
>I have earned $13.97 over 18 weeks (assumed to
>equate to 12,600 pageviews) so my CD Now ad is
>earning me $1.10 CPM ($1.10 is the cost per
>thousand ad exposures).
Based upon my comment above, I don't think these numbers are accurate. I
would suspect that if you were able to track the sales made at a later
date from the click-through, that your CPM could in fact double or
triple. As it is, without knowing this additional information, your CPM
could even be half of what you are figuring.
Teri
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Teri Ross
President
Imagine That! Consulting Group, Inc.
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