Re: ONLINE-ADS>> MW's CDnow Clickthrough and conversion rates

Kam Zardouzian (kamz_at_matchlogic.com)
Wed, 29 Apr 1998 16:16:40 -0700

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Mark Welch wrote:
snip
>This works out to a conversion rate just above one percent.
>Assuming consistent traffic of 100 pageviews per day, I
>would have generated 11,200 pageviews in the first 16
>weeks of the year, so the 1,608 clicks represent a click-
>through ratio of FOURTEEN PERCENT (14.36%).
snip

Mark,

Your math is right, but you are also neglecting to count for the
approximate 7% of the population who deny cookies in one fashion or
another. Since most affiliate programs, including CDNow, Amazon, BN, and
others, rely on cookies to track traffic, to get a sense you ought to
account for these folks as well. At the end of the day, are you sure you
want to rely on an affiliate program to get a picture of your site's
performance? Kind of seems backwards IMHO.

Kam Zardouzian

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T H E K A M
http://members.tripod.com/~Kam_Z/index.html
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