Re: ONLINE-ADS>> Are we surveyed out?

Scott W. Spain (info_at_value1.com)
Mon, 04 May 1998 13:16:30 -0600

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Some very good thoughts. I'd like to add a few comments (see below)...

>1) we offered both e-mail and web-based response forms
> (most of our respondents preferred e-mail based!)

That's great for simple one-page "flat" surveys. However, if skip
patterns, branching, randomization and data validation are factors of
importance to you, it is best to stick with web-based, with an email
recruit where possible.

>3) We kept the survey short (7-10 questions max)

Excellent!!!

>4) We chose our questions _very_ carefully. We wrote and
> re-wrote each question many times and only after a week
> we were satisfied with them.

Another consideration along those same lines is the carefully think about
which questions you force validation on. We have several customers (we
program surveys for a living) who make us validate EVERY question. That
is, the users are NEVER allowed to skip questions. As a result, those
clients experience very high mid-interview "drop out" rates. Only force a
response if it is absolutely necessary to the results of the survey.
Considering the low cost of online interviewing, it's much easier to make
up the difference with a larger sample size.

=======================
Scott W. Spain
W3 Survey.net
THE Web Survey Field Service
(801) 280-W3W3 (9393)
http://www.w3survey.net

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