NONE: Re: ONLINE-ADS>> Measuring Impressions - follow-up
Re: ONLINE-ADS>> Measuring Impressions - follow-up
Debby Latterich (dlatteri_at_san.rr.com)
Tue, 5 May 1998 17:27:59 -0700
I have been following through the discussion on measuring impressions. I am
pleased to find a comment by Richard Tribe on 5/1/98,issue #66.A short
quote: "Does anybody else think like this? I cannot see a future for
a CPM based model nor can I see viability in a "revenue
generated by the banner" as a means of selling my inventory
as a publisher."
If I have a product or service that I want to advertise, I buy with an
agreed price for a space and time on a newspaper, magazine, radio station,
TV etc. To determine which newspaper or station to use, I think of the
target customers, the popularity of the station ,the circulation volume of
the paper and so on. My goal is to get the max. ad. exposure to my target
customers. Do any of these advertising mediums gurantee that the ads is
going to work ? No advertisers can gurantee a view leading to a sale. Why
would the Internet advertisers
choose to make a difference by sacrificing their revenue ?
To attract customers to buy your advertising space and time, the right path
is to make your site desirable for your customers' particular business
purpose. This is the job of your maketing, R&D department."Only Pay What
You Get" strategy i.e. sale rate or click-throughs, is not steering this
new advertising industry to a win-win situation.
My company designs and hosts web sites as well as selling advertising space
in our directories and virtual mall. We charge our clients for our
expertise, time and space. It is fair that client pays for the work that we
put in to advertise their business. To keep clients coming back, we put
customer satisfaction our priority.
Regards,
Debby Latterich
Forem Technologies,Inc.
Marketing Director
http://www.forem.com
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