ONLINE-ADS>> Email Conversion Rate?

Keith Pieper (kpieper_at_matchlogic.com)
Thu, 7 May 1998 10:18:33 -0600

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Can anyone give me any insight on email/user conversions? For instance
as an example, Postmaster Direct was hired by CMP Publications to manage
their email list. CMP must send out an email, asking people "if they are
interested in related offers", so as to "convert" that person to a new
list, but similar.

What type of conversion % has been average?
What type of "value proposition" must be offered to convert the maximum
number of subscribers to the new list?

thanks,
------------------------------------------
Keith Pieper
Idea Architect, MatchLogic

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