ONLINE-ADS>> Could you recommend an Auditor

Paul S. Enriquez (pse_at_quokka.com)
Thu, 7 May 1998 11:28:21 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Chris Anne Wheeler: "Re: ONLINE-ADS>> Controversy between Burst and IAB"
• Archive Home Page
• Search
• Previous message: Keith Pieper: "ONLINE-ADS>> Email Conversion Rate?"
• Next in thread: Nick Nyhan: "Re: ONLINE-ADS>> Could you recommend an Auditor"

I am in charge of Partnership Satisfaction here at Quokka Sports. We are a
digital sports media company who delivers international sporting events in
the Internet. Currently we are delivering the Whitbread Round the World
Race (www.whitbread.org).

I am writing this email to ask for some guidance in locating an industry
partner that can audit a Return On Investment Analysis for one of our
sponsors.

Our model is based on sponsorships. These sponsorships are very similar to
those in the traditional sense, such as IBM sponsoring the Olympics. The
main difference is that our delivery is via the Web and not TV.

This document measures exposure, leads generated, corporate hospitality,
showcase of products, enhanced positioning, etc.

I have already contacted Jupiter and I/Pro. It would be greatly appreciated
if you could suggest any others.

The main issue is that the auditor must not only understand Web advertising
and be comfortable with data, they have to understand sponsorships and the
qualitative aspects that are inherent in them.

I look forward to a response.

Thank you

Paul S. Enriquez

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
ValueClick, ChannelSeven and ICONOCAST

Got unsold ad Inventory??? We've got advertisers!!!
ValueClick is your hands-off solution
http://www.valueclick.com/host

---
ChannelSeven.com is Going TURBO!!!!!!!
** Announcing TurboAds.com - The Ultimate RICH MEDIA Ad Resource **
For Richer, More Interactive Ads visit: http://www.ChannelSeven.com

---

"ICONOCAST is one of the best I've seen on the Net. Bravo!"
Susan Mernit, Editor-in-Chief, New Jersey Online
E-mail sub_at_list.iconocast.com with "subscribe iconocast" in SUBJECT

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Chris Anne Wheeler: "Re: ONLINE-ADS>> Controversy between Burst and IAB"
• Archive Home Page
• Search
• Previous message: Keith Pieper: "ONLINE-ADS>> Email Conversion Rate?"
• Next in thread: Nick Nyhan: "Re: ONLINE-ADS>> Could you recommend an Auditor"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.