NONE: Re: ONLINE ADS >> advertising on free e-mail sites
Re: ONLINE ADS >> advertising on free e-mail sites
Umberto Stagelopoulos (sycron_at_sintmaarten.net)
Mon, 11 May 1998 20:56:17 -0400
Kris Nielsen <knn_at_gsisys.com> wrote:
>
> Hello everyone. I'm researching the possibility of advertising
> on one of the free e-mail sites (Hotmail, Yahoo, etc.), and I'd
> like to solicit the opinion of the more experinced folks on the
> From an advertiser's standpoint, what are the general opinions on
> this type of Internet advertising? Has anyone had any experience
> with it? I know that there are tons of stats out there, but I'd
> like to hear "straight from the horse's mouth.", opinions.
Three months ago, I thought we were finally ready to take
the risk for buying ad space with Yahoo!
We kind of targeted our advertising by buying the keyword
"Porsche" for the whole month and our banner appeared on top
and bottom of the page. Cost =$3,000
We got a great click through 13% but however, our campaign
was a complete failure. The conversion rate was way too
small.
For our $3,000 investment we only sold for $240 and that was
it! After a complete disappointment and headache, we figured
out that people on a search engine are just playing around
and just type in any keyword that comes to their mind, like
coca, Harley, Porsche, love, sex etc. and are not really
serious about it. I think that explains our low conversion
rate.
Same as with free e-mail sites, I think most of the people
have the second email address by these free services to stay
anonymous and therefore give fake figures, as long as they
get their e-mail address, that is what counts for them.
So, think it really over. Targeted does not mean it really
is, (as far as free email sites) (since there is no criteria
for acceptance.)What I do is I always write to advertisers
and ask them how the ad is working for them. It is an honest
question and most people reply.
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Umberto Stagelopoulos
Win a Porsche - Ferrari - BMW - Mercedes - Jaguar - Bentley
http://www.win-car.com
Enter and reduce poverty by helping the lowest-income people around the
world to start or expand their own businesses.
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