NONE: Re: ONLINE ADS >> advertising on free e-mail sites
Re: ONLINE ADS >> advertising on free e-mail sites
Ryan Scott (rscott_at_NetCreations.com)
Tue, 12 May 1998 14:46:09 -0400
> We kind of targeted our advertising by buying the keyword
> "Porsche" for the whole month and our banner appeared on top
> and bottom of the page. Cost =$3,000
<snip>
>
> We got a great click through 13% but however, our campaign
> was a complete failure. The conversion rate was way too
> small.
<snip>
> So, think it really over. Targeted does not mean it really
> is, (as far as free email sites) (since there is no criteria
> for acceptance.)What I do is I always write to advertisers
> and ask them how the ad is working for them. It is an honest
> question and most people reply.
Umberto,
I'm not defending Yahoo's pricing, however, imo someone who is searching for
information on Porsche isn't necessarily someone who is interested in
'spending'
$139 on a raffle, where, lets be honest, they are extremely likely to get
nothing in
return.
Perhaps sponsoring a search engine or keyword phrase like 'win car', 'car
contest',
'win porshe' would have made more sense. You can't get that kind of
targeting with
most engines from what I have seen (correct me if I'm wrong), but I know
services like
Client Direct can do that for you on a per-click basis.
______________________________________________________________________
Ryan Scott - rscott_at_netcreations.com - 212 625 1370
- Reinventing Direct Marketing on the Net -
NetCreations, Inc - http://www.netcreations.com/
- Targeted 100% OPT IN Email -
PostMaster Direct Response - http://www.postmasterdirect.com/
*be sure to quote me in your reply*
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
24/7 Media
Great sites. Flexible buying. Creative sponsorships.
Check out the fastest growing online advertising network.
24/7 Media -- Always Serving You http://www.247media.com/sites.html
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
