Re: ONLINE-ADS>> Top 10 Controversies?

Kam Zardouzian (kamz_at_matchlogic.com)
Tue, 12 May 1998 11:19:52 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Stan Wilson: "Re: ONLINE-ADS>> Top 10 Controversies?"
• Archive Home Page
• Search
• Previous message: Bruce Morris: "ONLINE-ADS>> Cached ad views"
• Maybe in reply to: Keith Pieper: "ONLINE-ADS>> Top 10 Controversies?"
• Next in thread: Stan Wilson: "Re: ONLINE-ADS>> Top 10 Controversies?"

Heidi Kay <hkay_at_flycast.com> wrote:

>CONTROVERSY #1. Some websites claim they are all "100% sold
>out two months in advance at $40 CPM." Yet we find that
>after considering bartering, overdelivery, and make goods,
>less than 30% of inventory is typically sold, and nearly
>100% of ad sales are below rate card.

Is it still true that according to generally accepted accounting practices,
sites can count bartered traffic as revenue? If it is, this would explain
the "we're sold out" controversy above.

Kam
MatchLogic

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
24/7 Media

More brand-name sites. 14 content channels.That's what you get from the
fastest growing online advertising network. Let our media professionals
help you develop a winner plan. 24/7 Media -- Always Serving You

http://www.247media.com/sites.html

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Stan Wilson: "Re: ONLINE-ADS>> Top 10 Controversies?"
• Archive Home Page
• Search
• Previous message: Bruce Morris: "ONLINE-ADS>> Cached ad views"
• Maybe in reply to: Keith Pieper: "ONLINE-ADS>> Top 10 Controversies?"
• Next in thread: Stan Wilson: "Re: ONLINE-ADS>> Top 10 Controversies?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.