Re: ONLINE-ADS>> advertising on free e-mail sites

Umberto Stagelopoulos (info_at_win-car.com)
Tue, 12 May 1998 20:19:31 -0400

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"Ryan Scott" <rscott_at_NetCreations.com> wrote:

>>I'm not defending Yahoo's pricing, however, imo someone who
>>is searching for information on Porsche isn't necessarily
>>someone who is interested in 'spending' $139 on a raffle,

Then were do we start promoting the raffle? Could you think
of a better way than having a banner on a major search
engine like Yahoo! with keywords?

>>where, lets be honest, they are extremely likely to get
>>nothing in return.

That is not completely true since there are only limited
tickets available (1000 per Porsche 911) and there are still
2nd prizes (a $3,000 Rolex) and 3rd prizes ($1,000 Cash), so
you cannot state that with only thousand tickets available
that they are extremely likely to get nothing in return. I
personally think it is a great opportunity. What does anyone
else think?

>>Perhaps sponsoring a search engine or keyword phrase like
>>'win car', 'car contest', 'win porshe' would have made more
>>sense. You can't get that kind of targeting with most
>>engines from what I have seen (correct me if I'm wrong), but
>>I know services like Client Direct can do that for you on a
>>per-click basis.

That is possible with Yahoo! but you would have to pay
separate for every 'keyword' - $$$

We felt it was not necessary to do that since the banner
itself was self explanatory. It stated the cost of the
ticket and the limited amount of tickets. Anyone interested
in a Porsche saw the page with the banner and could see on
the banner what it was all about. We wanted to target
somehow potential Porsche enthusiasts and freaks, and
filtering through the banner.

-------------------------------------------------------------------------
Umberto Stagelopoulos
Win a Porsche - Ferrari - BMW - Mercedes - Jaguar - Bentley
http://www.win-car.com
Enter and reduce poverty by helping the lowest-income people around the
world to start or expand their own businesses.
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