Re: ONLINE-ADS>> Search Engine Panel at _at_d.Tech.Chicago

Ray Taylor (taylor_at_bizbiz.com)
Wed, 13 May 1998 21:06:21 +0100

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Kristin Zhivago: "Re: ONLINE-ADS>> advertising on free e-mail sites"
• Archive Home Page
• Search
• Previous message: Leo Sheiner: "Re: ONLINE-ADS>> advertising on free e-mail sites"
• Maybe in reply to: richard_at_tenagra.com: "ONLINE-ADS>> Search Engine Panel at _at_d.Tech.Chicago"
• Next in thread: Cliff Kurtzman: "Re: ONLINE-ADS>> Search Engine Panel at _at_d.Tech.Chicago"

richard_at_tenagra.com wrote:

> How can their individual search technologies possibly
> survive?

AND..

> Moreover, how can banner advertising support either system?

I attended the same _at_d.tech session and agree the panellists said
nothing. The reason in my view was that saying nothing was safer that
admitting they were doing a very bad job of it. As I think the guy from
AltaVista put it: "the Web needs organising". If it isn't the job of the
search engines (or portals, or directories, or whatever they are calling
themselves this week) to "organise" the Web, who's job is it?

In answer to Richard's questions, they will survive for the time being
because too many people throw too many ad dollars at them despite the
poor service they provide. This will last as long as there is no
alternative.

As the ad market matures the search engines will start to feel the
squeeze. Some will adapt, some will not.

BTW I thought _at_d.tech was a great conference and would recommend anyone
going to the next one. If any of the organisers are lurking, please
bring the event over to London soon. I attended Internet World over here
yesterday and it was not very exciting.

Ray Taylor
London
+44 181 639 0015

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
24/7 Media

More brand-name sites. 14 content channels.That's what you get from the
fastest growing online advertising network. Let our media professionals
help you develop a winner plan. 24/7 Media -- Always Serving You

http://www.247media.com/sites.html

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Kristin Zhivago: "Re: ONLINE-ADS>> advertising on free e-mail sites"
• Archive Home Page
• Search
• Previous message: Leo Sheiner: "Re: ONLINE-ADS>> advertising on free e-mail sites"
• Maybe in reply to: richard_at_tenagra.com: "ONLINE-ADS>> Search Engine Panel at _at_d.Tech.Chicago"
• Next in thread: Cliff Kurtzman: "Re: ONLINE-ADS>> Search Engine Panel at _at_d.Tech.Chicago"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.