NONE: Re: ONLINE-ADS>> Cached ad views
Re: ONLINE-ADS>> Cached ad views
Leo Sheiner (leo_at_netcomuk.co.uk)
Thu, 14 May 1998 12:43:40 +0100
Bruce Morris <bmorris_at_usit.net> writes:
<snip>
>I would be interested to hear what others have to say about
>counting ad views for cached ads. Our site,
>http://WebDevelopersJournal.com is fortunate enough to sell
>all our inventory but our logs show MUCH higher page views
>than Cliqnow, the ad network we use, reports. I suppose the
>issue may be that we are counting HTML pages served (each
>has an ad) and Cliqnow is counting ad images served. Their
>images are certainly cached quite a bit as visitors to our
>site move around and see the same ad more than once. Cliqnow
>says in their hype:
>
>
>"We have now created a system that separates "primary"
>(non-cached) impressions and cached impressions. Because
>MatchLogic is the only ad serving system able to bust cache,
>CLIQNOW! will comply with industry standard practices of
>tracking, charging, and paying on the primary (non-cached)
>ad views only."
<snip>
It always amuses me at the hype that companies put out. The
Safe-Audit banner ad network have been quietly busting cache for
over a year now. Having said that, we have very few clients (none at
the moment) that pay per page view. Ultimately, the only thing that
matters is the bottom line. If you are getting a good return on your
inventory and their checks are clearing (as you say), then the rest
surely, is all commentary. One makes the assumption (perhaps
wrongly) that most advertisers are relating their expenditure in some
way to quantified results. If so, it doesn't matter how that expenditure is
cut, if page views were nominally increased by a factor of two but the
results were still the same, then they would halve what they pay per
page view in order to maintain the relationship between cost and
benefit.
Leo Sheiner <leo_at_netcomuk.co.uk>
http://safe-audit.com/ Use 185 million pageviews p.m. on 4,400
host-sites to target your message. Private channel advertising
http://safe-audit.com/promo.html provides hand-picked hostings
to match the profile you need."Multi-Click" technology delivers
fully qualified visitors to the heart of your site at the right price.
mailto:leo_at_global-m.com Telephone +44181 346 0770 Leo
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
24/7 Media
"We chose 24/7 Media because of their
proven success selling online advertising."
-- Howard Lefkowitz, VP Business Development, EarthLink Network
24/7 Media -- Always Serving You http://www.247media.com/join.html
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
