Re: ONLINE-ADS>> advertising on free e-mail sites

Hairong Li (hairong_at_pilot.msu.edu)
Thu, 14 May 1998 18:20:15 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Beatriz Martinez: "ONLINE-ADS>> Internet Ad Legal Problem?"
• Archive Home Page
• Search
• Previous message: Holloway, Andrew: "Re: ONLINE-ADS>> Cached ad views"
• Maybe in reply to: Kris Nielsen: "ONLINE-ADS>> advertising on free e-mail sites"
• Next in thread: Red: "Re: ONLINE-ADS>> advertising on free e-mail sites"

"Kristin Zhivago" <kristin_at_zhivago.com> wrote:

> With all due respect, 30 years of high-tech marketing has taught me one
> thing: no matter what medium you're using, the most profitable "click
> triggers" are not any of the items mentioned here. There is only
> one "click trigger" that leads to profits, and it is this: a promise
> to solve a real problem or meet a real need

What I have said is based on the results of our online field experiments. I
believe only what is scientifically confirmed. What you have said is not
wrong but over-simplified. As you may know, clicks are not the same as
actual purchases. A same need could be satisfied by different products and
different needs could be met by a same product. Things were just never so
simple as you have suggested.

Hairong Li

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
24/7 Media

Great sites. Flexible buying. Creative sponsorships.
Check out the fastest growing online advertising network.
24/7 Media -- Always Serving You http://www.247media.com/sites.html

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Beatriz Martinez: "ONLINE-ADS>> Internet Ad Legal Problem?"
• Archive Home Page
• Search
• Previous message: Holloway, Andrew: "Re: ONLINE-ADS>> Cached ad views"
• Maybe in reply to: Kris Nielsen: "ONLINE-ADS>> advertising on free e-mail sites"
• Next in thread: Red: "Re: ONLINE-ADS>> advertising on free e-mail sites"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.