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NONE: Re: ONLINE-ADS>> Internet Advertising Accountability

Re: ONLINE-ADS>> Internet Advertising Accountability

Andy Bourland (andy_at_clickz.com)
Fri, 22 May 1998 16:04:11 -0400

Chris D'eon raised the point:

> But the Internet must generate sales (not just
> clicks) and be accountable for those sales.

In the context of this discussion, what does it mean to be
accountable? Who is it that should be accountable? Why
should they be accountable? And how should they be
accountable?

Leave the cable tv analogies aside, and let's hear it
strictly from an internet point of view...

Andy

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