Re: ONLINE-ADS>> Internet Advertising Accountability

Andy Bourland (andy_at_clickz.com)
Fri, 22 May 1998 16:04:11 -0400

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Chris D'eon raised the point:

> But the Internet must generate sales (not just
> clicks) and be accountable for those sales.

In the context of this discussion, what does it mean to be
accountable? Who is it that should be accountable? Why
should they be accountable? And how should they be
accountable?

Leave the cable tv analogies aside, and let's hear it
strictly from an internet point of view...

Andy

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• Next message: e/y/e/s/c/r/e/a/m - Adam Boettiger: "Re: ONLINE-ADS>> Internet Advertising Accountability"
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• Previous message: Chris d'Eon: "Re: ONLINE-ADS>> Internet Advertising Accountability"
• Maybe in reply to: Randy Pickard: "ONLINE-ADS>> Internet Advertising Accountability"
• Next in thread: e/y/e/s/c/r/e/a/m - Adam Boettiger: "Re: ONLINE-ADS>> Internet Advertising Accountability"

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