NONE: Re: ONLINE-ADS>> The math just doesn't work...Or does it?
Re: ONLINE-ADS>> The math just doesn't work...Or does it?
Teri Ross (tekguru_at_techexchange.com)
Sat, 23 May 98 11:34:01 -0500
richard hoy 5/22/98 8:29 PM
>So is there a way to make web publishing viable strictly through advertising?
>
>One obvious answer to me is get your content produced for you at little
>cost, like what Andy Bourland at ClickZ has achieved. He's got great
>content produced by knowledgable people who aren't looking for cash, but
>for fame.
>
>Another one is to go niche. The narrower your subject, the less content you
>have to produce. This is why I think major publishing efforts online are
>doomed to failure unless they diversify their revenue bases.
>
>Any other ideas?
Richard,
I cannot tell you how much pleasure I get from finding that I so often
agree with your analysis and theories.
I for one believe I have found the answer in your second premise of a
niche publication. I publish www.techexchange.com, which is a trade
publication devoted to computer technology solutions for the apparel,
textile and home furnishings industries. For the first two years, our
only source of revenue was from advertising listings that took the form
of an html page in a searchable database. Only 3 weeks ago we launched
our banner advertising program, and have had no trouble selling second
level banners at $100 per thousand. The home page banners at $150 per
thousand are more difficult to sell only because most of our existing
customers are software vendors who are interested in more targeted pages
than provided by the home page. I am confident that we will sell these
banners shortly.
*****************************************************************
Teri Ross, President
Imagine That! Consulting Group, Inc.
2229 Sherwood Court, Minnetonka, MN 55305
Publishers of www.techexchange.com
Awarded the NetGuide Gold Award - One of the Best on the Web
Phone: 612/593-0776 Fax: 612/544-6330
email: tekguru_at_techexchange.com
web http://www.techexchange.com/imagine_that/
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