NONE: Re: ONLINE-ADS>> The math just doesn't work...Or does it?
Re: ONLINE-ADS>> The math just doesn't work...Or does it?
Kim Brooks (kbrooks_at_bardo.seattle.wa.us)
Wed, 27 May 1998 11:43:37 -0700
>At 07:01 AM 5/22/98 -0500, Richard Hoy wrote:
>>One obvious answer to me is get your content produced for you at little
>>cost, like what Andy Bourland at ClickZ has achieved. He's got great
>>content produced by knowledgable people who aren't looking for cash, but
>>for fame.
The other option -- put up content that you are manufacturing anyway.
Magazines, TV & radio have an obvious advantage over someone starting from
scratch. Look at how many major magazines can produce a daily site with
deep archives, using only a bare-bones production staff.
I think during the big net hype of the last few years, it was commonly
believed that ANYONE could be a publisher on the Net because the cost of
entry was so low. That's true in a way - anyone can publish, but not just
anyone can be profitable. It seems that after a few years of red ink, the
chaff is filtering down and we are increasingly left with merely an online
version of the real-world. TV networks, big publishing conglomerates and
local newspapers still dominate because they can get the audience and get
the content without even trying.
I'm glad to see a frank discussion of the real math at work on the web.
I've talked to more and more netizens, designers, producers, etc who are
growing disillusioned with the Net Utopia of "free publishing." Maybe
through this type of soul-searching, cynicism and discussion, a new model
will appear? Or maybe the big guys will continue to get bigger, and the
web will just turn into another AOL?
Kim Brooks
B A R D O
marketing
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Internet.com and ICONOCAST
50% of Internet.com's high tech audience does not frequent CNET or ZDNET
Reach the Internet audience you're looking for! For more info email
sl_at_internet.com or go to http://www.internet.com/mediakit/index2.html
---
"ICONOCAST is something I look forward to getting and continuously
share with my sales staff." Jed Savage, VP/Sales, CBS SportsLine
To subscribe, visit http://www.iconocast.com
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
