Re: ONLINE-ADS>> CASIE White Paper?

Kate Maddox (kmaddox_at_crain.com)
Thu, 28 May 1998 15:57:00 -0400

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In response to the posting by Tom
Hespos concerning how to find
information on the CASIE/ANA White
Paper, "How Interactive Ads are
delivered and the measurement
implications,'' please contact Robin
Webster at the ANA, at rwebster_at_ana.net
or by phone at 212-455-8020. Robin
tells me the white paper will be posted
on the CASIE site (www.casie.org) under
publications, but probably not until
next week (week of June 1).

Kate Maddox
Advertising Age

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