ONLINE-ADS>> MODERATOR's NOTE: Sponsors / Online Ad News

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Mon, 16 Nov 1998 12:41:11 -0600 (CST)

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Hey all,

Last week two companies sponsored our discussions. I'd like
to take a moment to introduce them.

ValueClick can guarantee you instant revenue on 100% of your
ad space For non-exclusive, flexible solutions that work w/
existing CPM sales, visit ValueClick today at:

http://www.valueclick.com/members.html

ClickToBuy is an advanced e-commerce technology allowing
Advertisers to sell products directly from their banners or
images. For more infor, call Michael Tingle at 800-254-9992
or visit:

http://www.hotflyers.com/demo

If you have need for a service these guys can provide,
please consider using them first. Their dollars help make it
possible to bring you the List as a free service.

=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).

Ad Networks Welcome MSN to Fray
News.com
http://www.news.com/News/Item/0,4,28676,00.html?owv

Marketers Losing Taste for Spam
Wired News
http://www.wired.com/news/news/business/story/16216.html

RealNames Chalks Up Another
Wired News
http://www.wired.com/news/news/business/story/16164.html

FAST Forward committee readies ad guidelines
Ad Age
http://www.adage.com/interactive/articles/19981116/article1.html

Traditional rates clash with cost-per-click ad model
Ad Age
http://www.adage.com/interactive/articles/19981116/article2.html

America Online opens back door for rich media
Ad Age
http://www.adage.com/interactive/articles/19981116/article4.html

Start-ups try to close loop in measuring effectiveness
Ad Age
http://www.adage.com/interactive/articles/19981109/article2.html

The Dos and Don'ts Of Direct Response
ClickZ
http://www.searchz.com/Articles/1116981.shtml

The Economics Of Selling
ClickZ
http://www.searchz.com/Articles/1116982.shtml

Zapata investors sue over Internet
Houston Business Journal
http://www.amcity.com/journals/high_tech/houston/1998-11-16/story2.html

Intellipost Takes on Experian Web Assets
DM News
http://www.dmnews.com/articles/1998-11-09/2363.html

WebConnect Introduces Banner Frequency Capping
DM News
http://www.dmnews.com/articles/1998-11-09/2357.html

Free Content, Free Computers!
E-marketer
http://www.emarketer.com/enews/111698_free.html

GeoCities Expands Base by Acquiring WebRing Service for $31 Million
Internet World
http://199.35.192.150/print/current/news/19981116-geocities.html

That's it!

richard

--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------

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