NONE: Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time
Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time
stefanopolus (stefan_at_opolus.com)
Mon, 16 Nov 1998 13:18:30 -0600 (CST)
ERIC WARD <NETPOST_at_NETPOST.COM> WROTE:
> The key is to focus less on individual words and more on
> multi-word phrases, and to design pages which are built
> around those phrases.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I agree 100 percent. Just recently I began to spend more
time researching strategies on the effective marketing of
commercial Web sites. Beetle Buzz, my site, is not so much a
true commercial site (selling a product or service) but an
info site with ad content. Now, I am taking steps to alter
certain areas of Beetle Buzz so that it comes up better in
search engines.
This involves aspects that will seem old-hat to many of you
folks, but are new to me. Things like META tags and having a
frameless site (or at least frameless main page --
apparently search-engine
spiders/robots don't like frames).
ERIC WARD <NETPOST_at_NETPOST.COM> WROTE:
> An example. You have a business that specializes in
> restoring old BMWs, and the business name is "Second
> Chance Restoration". Now, nobody in the world is going to
> do a search on the phrase "Second Chance Restoration",
> because they ain't never heard of ya.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Case in point: Prior to incepting Beetle Buzz, I ran a
personal site dedicated to the Honda Prelude Type SH. Due to
the branding of the car and mainstream exposure in
conventional media, a search for "Honda Prelude Type SH"
yielded my site right at the top -- or darn close. Also, the
plain-Jane title of that site was "Honda Prelude Type SH."
Hits and feedback steadily rolled in.
With Beetle Buzz, I found I never came up in the top ten or
top twenty or even top fifty, because no one was doing
searches for "Beetle Buzz." Now, I've revamped the page with
such little things as the main-page title, which now reads
"Beetle Buzz -- New Beetle In Particular, Volkswagen In
General."
Even before the new changes, my site received twenty-times
more traffic than the old Prelude site, which largely can be
attributed to the popularity of Beetle Buzz's subject, my
affiliation with California's New Beetle Club, and my
participation on a New Beetle listserver. Not search-engine
optimization!
Hopefully the steps I've taken to optimize my search-engine
listings will work. What are the sites that come up first in
a search for "New Beetle"? Most have the name New Beetle
right in the page title.
And I'm sure I still have miles to learn before I sleep...
(which is where this list, particularly this recent thread,
is coming in handy).
As it were, people searching for "killing bugs" probably
happened upon Beetle Buzz. <g>
Stefan
STEFANOPOLUS
Editor-in-Chief, Beetle Buzz
New Beetle Club (NBC) News Correspondent
http://www.opolus.com
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