NONE: ONLINE-ADS>> New report on Internet Advertising
ONLINE-ADS>> New report on Internet Advertising
Leslie Granese (granese_at_aberdeen.com)
Tue, 17 Nov 1998 05:05:09 -0600 (CST)
Aberdeen Group, a Boston-based information technology
research and consulting company, has published a new report
about Internet advertising. The report, "Advertising on the
Internet: Leveraging the Virtual Channel for Promotion and
Brand Building", provides advertisers, media buyers, and
advertising agencies with the knowledge they need to
effectively advertise online. The report will enable media
planners to gauge the state of Internet advertising,
understand new technologies, define campaign strategies and
compare technology vendors and ad purchasing channels.
The report also explains:
- How to Buy Internet Advertising
- How to Sell Internet Advertising
- How to Measure Internet Advertising Performance
- The Unique Attributes of the Web Channel
- The Future of Internet Ad Spending
- Who are the Trusted Technology Vendors
Some Key Findings from the report:
-A lack of standards, accessible information, and general
knowledge of the virtual channel have kept many media buyers
from leveraging the power of the Internet.
-Aberdeen projects that, by 2000, Internet ad spending will
reach $5.1 billion.
-Aberdeen research estimates that Internet advertising
spending should grow at a 78% compounded annual growth rate
up through the year 2000-- the same growth rate experienced
between 1996 and 1997.
-On the Internet an advertiser can market directly to a
prospect at the point of sale. If the advertiser has a
transaction-capable Web site, a Web surfer can be converted
to a prospect or customer in one interaction.
-Leveraging campaigns across traditional and new media is a
good way to build virtual channel brand equity.
-Advertisers that embrace the Internet today will enjoy a
competitive advantage in the near future. As an early
adopter, these pioneers have access to an Internet audience
that is in the process of developing lifetime buying habits.
The report costs $1295. Discounts are available for multiple
orders.
For more information, contact George Katavolos (617 854-
5212 or katavolos_at_aberdeen.com), or visit the Aberdeen Group
Web site
http://www.aberdeen.com/hottopics/internetad_1.htm
Leslie Granese
<granese_at_aberdeen.com>
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
MarketWave and The Mining Co.
Do you know how many people PURCHASE as a result of your advertising?
Hit List can tell you. Click here to find out how.
http://www.marketwave.com/default.htm?AdName=OA4&AdSource=OA
---
NOBODY DELIVERS ONLINE BUYERS LIKE THE MINING CO. _at_Plan's Fall Release
says Mining Co. users are more likely to buy online than users of other
navigation sites. To reach them, contact Alan Wragg (awragg_at_miningco.com)
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
