Re: ONLINE-ADS>> Campaign Auditing vs. Fraud

Batel Libes (batel_at_ugo.net)
Tue, 17 Nov 1998 05:05:21 -0600 (CST)

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As we discuss reporting/auditing/fraud, I would like to ask
this group information on how various sites deal with
"spiders." Spiders, for those who are not familiar with the
term, are clicks which originate from a single IP address
and gravely effect click rates by registering clicks which
are not really valid. The result of this can be a rate of
over 100%, which is easily detected as an error, or by
skewing the clicks enough to not be really noticeable, yet
to be unreal.

Any ideas on how to handle these would be most appreciated,

Batel

Batel Libes
Manager, Advertising Production & Traffic
Unified Gamers Online/GamePen
(v) 415-538-8351
(f) 415-538-8355
(e) batel_at_ugo.net

Unified Gamers Online http://www.ugo.net/
GamePen http://www.gamepen.com/

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