ONLINE-ADS>> Free Excerpt of Jim Sterne's New Book

Jeremy L. Hart (jhart_at_tenagra.com)
Tue, 17 Nov 1998 05:05:39 -0600 (CST)

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<MODERATOR's NOTE>

In accordance with list guidelines, I need to disclose
Tenagra's affiliation with Jim Sterne and this project.

John Wiley & Sons, publisher of Jim Sterne's book, is a
client of Tenagra's as a result of our acquisition of
Internet Publicy Services this passed July.

In addition, Target Marketing, Jim's consultancy, is a
client of Tenagra for Web design services.

thanks,

richard
moderator

</MODERATOR's NOTE>

I have permission from John Wiley & Sons to distribute an
excerpt from Jim Sterne's new book, "World Wide Web
Marketing, 2nd Edition." Sterne is well-known to online
marketing veterans as someone who is not afraid to speak his
mind. Who else would criticize web-darling Federal Express
for burying their airbill tracking box three pages into the
site? Love him or hate him, Sterne gets read.

The excerpt I'm distributing is called "The Future of
Marketing." It's an absolutely riveting look at how the
Internet blurs boundaries between business categories: how
bookstores and TV stations and accounting firms suddenly
find they are competing with each other. The excerpt covers
such topics as the use of intranets, extranets, and the
latest craze: the vortex. And it contains the requisite dose
of Sterne's rapier wit.

To get the excerpt from "World Wide Web Marketing, Second
Edition" (John Wiley & Sons), please send mail to:

jhart_at_tenagra.com

with the subject line,

Send Sterne

and I'll reply with a text file.

If you'd like to meet Jim Sterne in-person, a list of
his speaking engagements is located at:

http://www.targeting.com/upcoming.html

best,

Jeremy Hart
jhart_at_tenagra.com
The Tenagra Corporation

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