Re: ONLINE-ADS>> Alexa Advertising?

Molly K. Parsley (mollyp_at_lot21.com)
Wed, 18 Nov 1998 22:10:34 -0600 (CST)

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• Maybe in reply to: Mark J. Welch: "ONLINE-ADS>> Alexa Advertising?"

Mark, personally I find Alexa to be an extremely useful PR /
research tool. It's unique angle is that you are essentially
placing ads on competitors sites as well as sites that do
not accept advertising. As for me (in marketing & PR), the
site registration info, stats, related links list and
dictionary/thesaurus are resources I won't surf without now
due to Alexa.

Another great characteristic is that it learns from user
patterns to make navigation relevant and will suggest sites
for your next visit. For instance, when I'm at the
Online-Ads site, Alexa suggests I go to Iconocast, ClickZ,
and Channelseven -- sites that I would definitely be going
to.

Hence, we are also looking into ad placement with them as
well but I would also be interested in advertisers'
experience on Alexa. If you (the list) are not familiar
with Alexa, you can download it for free at www.alexa.com.

my 2 cents...

M o l l y K. P a r s l e y
________________________________
Marketing & Public Relations Manager
L o t 2 1
em: mollyp_at_lot21.com
ph: (415) 227-2121 x125
www: http://www.lot21.com

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