ONLINE-ADS>> Hearing the Pope Say Mass

Ann Handley (ann_at_clickz.com)
Thu, 19 Nov 1998 21:20:51 -0600 (CST)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: John Heard: "Re: ONLINE-ADS>> Meta Tag Cloaking"
• Archive Home Page
• Search
• Previous message: Cliff Allen: "Re: ONLINE-ADS>> Meta Tag Cloaking"

Hello all...

For those of you who've been participating in the recent
thread about optimizing your site for search engines (and I
know there's been quite a few of you...), check out ClickZ
today, when search engine guru Danny Sullivan puts all the
discussion in a context. In Danny's article, "Search Engine
Optimization: The Science And The Art"
(http://www.searchz.com/Articles/1119981.shtml), he reminds
us all to keep an eye on "bigger picture" issues. Forget
those questions about how many times you can repeat a word
in a meta tag, whether using a header tag around a word
helps relevancy...and all that other crap. Instead, let's
talk about systemic improvements that you can and should
make across a site as a whole.

Who better to give you the big picture view than Danny
Sullivan? It's like hearing the Pope say Mass.

Ann Handley, Editor in Chief
The ClickZ Network

ClickZ: http://www.clickz.com
SearchZ: http://www.searchz.com
Microscope: http://www.microscope.com

Subscribe to our Daily Update at:
http://www.clickz.com/subscribe.html
-------------------------------------------------------------------

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
MarketWave and The Mining Co.

Which produces better DOLLAR returns? Advertising or Direct Mail?
Hit List can tell you. Click here to find out how.
http://www.marketwave.com/default.htm?AdName=OA6&AdSource=OA

---

NOBODY DELIVERS ONLINE BUYERS LIKE THE MINING CO. _at_Plan says Mining Co.
users are more likely to buy online than users of the average navigation
site. To reach them, contact Alan Wragg (awragg_at_miningco.com)

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: John Heard: "Re: ONLINE-ADS>> Meta Tag Cloaking"
• Archive Home Page
• Search
• Previous message: Cliff Allen: "Re: ONLINE-ADS>> Meta Tag Cloaking"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.