Re: ONLINE-ADS>> Meta Tag Cloaking

Chip Canty (ccanty_at_shell1.shore.net)
Thu, 19 Nov 1998 21:21:20 -0600 (CST)

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Meta-tag cloaking refers to a not-yet-common practice of
serving META description and especially keyword data only to
search-engine spiders, not to those viewing your site via a
web browser.

Proponents of meta-tag cloaking argue that all the effort
that some put into achieving good rankings in search indexes
is put in jeopardy by the ease with which competitors can
study and even copy their meta-tags. There has been some
discussion of this lately on the I-Search Discussion List
(to subscribe, mailto:join-i-search_at_list.mmgco.com).

While not hard to implement, cloaking of any sort is a risky
practice which can get sites removed from search indexes.
The SE's are often quick to delist pages that present one
face to their spiders and another to browsers. Those
advocating metatag cloaking argue that whatever isn't
visible should be exempt from this prohibition. It remains
to be seen whether the SE's agree.

Chip Canty mailto:ccanty_at_PLGRM.com
PILGRIM NEW MEDIA http://www.PLGRM.com
132 Adams St., #10 800.99-PLGRM
Newton, MA 02158 617.964.9996
fax: 617.964.9989

"For books are more than books." -- Amy Lowell

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• Next message: Robert W Lawson: "Re: ONLINE-ADS>> Meta Tag Cloaking"
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