NONE: Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time
Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time
Molly K. Parsley (mollyp_at_lot21.com)
Mon, 23 Nov 1998 23:56:51 -0600 (CST)
PAUL J. BRUEMMER WROTE:
>>Molly, I hope you can take this as an attack on your "theory
>>or opinion" NOT you personally. I'm sure you are a very
>>intelligent and professional online marketer.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
No offense taken Paul. I would just like to see a case
study of SE Optimization working because I have never seen
one of any relevance that justifies it. After all this
discussion someone should post "This is what I did", "This
is what was successful" and end turn this discussion to a
solutions-oriented one.
That's why I am confident not to invest any time in this and
concentrate on the qualified traffic that our sites are
receiving. If my direct hits to the homepage increase
steadily (or direct hits to the page of the site in the
campaign) I know that our branding camapigns are working. I
also look to see how many people search for the company name
and/or brand names within search engines, which is at 15%.
As this increases, I know branding campaigns are working.
If I have a *brand name* that doesn't come up number one, or
at least in the first three, that is usually when placing a
call to the Search Engine Producer is in order. And if they
feel your complaint has merit then they will help you. It's
been my experience that working "with" the Search Engines is
very beneficial and certianly helps them to know where the
problems are.
-Molly
M o l l y K. P a r s l e y
________________________________
Marketing & Public Relations Manager
L o t 2 1
em: mollyp_at_lot21.com
ph: (415) 227-2121 x125
www: http://www.lot21.com
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