NONE: Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time
Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time
Ray Taylor (taylor_at_nmcadplan.com)
Tue, 24 Nov 1998 23:00:07 -0600 (CST)
JANICE CAROLL <JCAROLL_at_HOTMAIL.COM> WROTE:
>All this talk about Search Engine Optimization has me
>pondering a question there is a fairly know Internet
>Development and marketing company, World Internet Marketing,
>Inc. http://www.world-inet.com that guarantees inclusion in
>the YAHOO! directory if you have failed to get included
>after submitting to them. The question is I have known
>companies that have used that service with success, but as
>we all know it is so difficult to get included in the YAHOO!
>directory, how do they do it?
>
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We have offered this service to prospective clients. It
works like this...
We guarantee a listing on Yahoo for a simple fee, say $75,
payable once the site is listed. We try several times to
list the site over a period of two to three months if need
be (it sometimes takes that long).
If the site does not get listed there is no charge. If the
site does get listed we invoice the $75. Of course it does
not make us any profit but it does demonstrate that we are
able to guarantee results and provides a good introduction
to a new client when they see their site listed on Yahoo.
The reason we offer this service is to avoid lengthy
discussions about search engine optimisation technique -
it's boring. We know we can do the job, we know we get
results, the way we go about doing it is simple and
straightforward and not worth taking the time to explain to
clients. We just tell them it's simple and straightforward
and tedius and time-consuming - which it is. It really is
about leg work, not brain work.
The guaranteed listing is therefore nothing more than a
sales angle. I have never know us to fail to list a site on
Yahoo but even if we did, it would not cost us anything
other than some time and effort, which is worth it for new
client development.
We guarantee results on bigger projects too, again as a
demonstration of our confidence in the our ability to get
the job done.
Ray Taylor
NMC/Adplan UK
Online advertising and promotion brokers worldwide
+44 181 639 0015
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