Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time

Danny Sullivan (danny_at_calafia.com)
Tue, 24 Nov 1998 23:00:33 -0600 (CST)

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JANICE CAROLL <JCAROLL_at_HOTMAIL.COM> WROTE:
> The question is I have known companies that have used that service
> with success, but as we all know it is so difficult to get included
> in the YAHOO! directory, how do they do it?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

They don't guarantee to get you into Yahoo. They guarantee
to give you your money back if they aren't successful in
getting you listed.

Basically, people who submit to Yahoo on a regular basis may
have a better idea of picking categories that are
underpopulated, and thus where editors may want to add
sites. They also will often know exactly how to format a
submission to make it successful. Additionally, they may
have established contacts at the directory.

However, no one can guarantee to get you listed -- only to
refund your money, if unsuccessful. Yahoo itself doesn't
guarantee to list anyone, so a third party can't make the
same claim.

cheers,
danny

-----------------------------------
Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com

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