NONE: Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time
Re: ONLINE-ADS>> Search Engine Optimization = Waste of Time
CA (ryave_at_netservices.com)
Tue, 24 Nov 1998 23:01:07 -0600 (CST)
MOLLY PARSLEY <MOLLYP_at_LOT21.COM> WROTE:
>No offense taken Paul. I would just like to see a case
>study of SE Optimization working because I have never seen
>one of any relevance that justifies it. After all this
>discussion someone should post "This is what I did", "This
>is what was successful" and end turn this discussion to a
>solutions-oriented one.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In response to this, many of my clients have benefited from
search engine optimization. Just one is
http://www.simplysignit.com (you asked). It's a greeting
card reminder service in which you pick the cards, and they
mail them to you right before the appropriate date addressed
and stamped. All you have to do is sign it and drop it in
the mail. She also carries an extensive catalog of new baby
announcements, holiday cards and other greeting cards that
can be purchased to address and mail yourself. She offers a
lot for the corporate community.
Search engine optimization has resulted in a very large
amount of traffic to her site, which is in turn generating
sales. Of course, she offers a great service and quality
products, but the search engines helped get people to her
site to find that out. She also supports the site with her
own marketing efforts, but is nowhere near a major "branding
campaign" -- not every company, especially small businesses,
can afford that expense. As Shari Thurow said, optimization
should never be used alone, but it IS an important aspect of
any marketing campaign. If it didn't work, Shari and I
would not be in business.
MOLLY PARSLEY <MOLLYP_at_LOT21.COM> WROTE:
>That's why I am confident not to invest any time in this and
>concentrate on the qualified traffic that our sites are
>receiving. If my direct hits to the homepage increase
>steadily (or direct hits to the page of the site in the
>campaign) I know that our branding camapigns are working. I
>also look to see how many people search for the company name
>and/or brand names within search engines, which is at 15%.
>As this increases, I know branding campaigns are working.
>If I have a *brand name* that doesn't come up number one, or
>at least in the first three, that is usually when placing a
>call to the Search Engine Producer is in order.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Again, what about the company that doesn't have a brand name
product or recognizable company name? Have you ever heard
of Simply Sign It before? What would she have to do to
establish a brand identity? It could take years, and
definitely thousands of dollars. So should she just abandon
the thought of being on the Internet because people don't
know her name already? Or maybe is it logical for her to
utilize the search engines' ability to make her products and
company nationally known via keyword searches?
She is only one example of where optimization has paid off.
I think *frustration* is the main reason people abandon the
engines. They're not the only solution, but they're
certainly too important to just be ignored.
Christine Ayman
Internet Services Corporation
ryave_at_netservices.com
*~* DIGITAL SERENDIPITY COMING DECEMBER 3rd *~*
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
The Mining Co., ValueClick, and MarketWave
NOBODY DELIVERS ONLINE BUYERS LIKE THE MINING CO. _at_Plan says Mining Co.
users are more likely to buy online than users of the average navigation
site. To reach them, contact Alan Wragg (awragg_at_miningco.com)
---
ValueClick can guarantee you instant revenue on 100% of your ad space
For non-exclusive, flexible solutions that work w/ existing CPM sales,
contact us today: ValueClick http://www.valueclick.com/members.html
---
Which banner sent more QUALIFIED traffic? The one on Yahoo or Excite?
Hit List can tell you. Click here to find out how.
http://www.marketwave.com/default.htm?AdName=OA3&AdSource=OA
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
