ONLINE-ADS>> 25-35% drop in pageviews on Yahoo campaign

Gerald Barton (gcbarton_at_yahoo.com)
Wed, 25 Nov 1998 22:10:21 -0600 (CST)

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I have been running a banner ad campaign in Yahoo for a
number of months (18) for my website and some of my
customers sites as well. During that time the pageviews for
the categories and the search words had steadily grown until
this past September. I am now experiencing as much as a
25-35% drop in pageviews for those locations and keywords.
These are prime locations and the keywords are central for
the subject matter being queried. I would not suspect such a
drop-off in activity?

To date Yahoo has been very co-operative in offering
solutions for the inevatable shortfall. Still they have
offered no explanation for it. Just a "..gee whizz, I wonder
what happened?"

Has anyone else experienced similar occorances with Yahoo? I
am looking for ideas to explore what might be happening
here. It definitely makes me uncertain about the future of
these locations. All suggestions will be appreciated.

Happy Thanksgiving!!!

==
Gerald Barton 281-251-3722
Houston, Texas

Internet Marketing
Banner Promotions
Site Evaluations
Market Consulting

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