ONLINE-ADS>> TV advertising

Ramon Ray (rayramon_at_nyfccs.com)
Fri, 2 Oct 1998 05:44:58 -0500 (CDT)

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I guess TV still does work...

SOURCE: ICONOCAST, "Must Snap TV"

"Saatchi & Saatchi's first television spots for Snap debuted
on NBC on September 16. One spot features a soot-covered
miner [probably nick-named Halsey] who is busy "building a
search engine as big as the Web itself," [grasp the
ephemeral metaphor between surfing and mining?].

An initial NBC campaign for Snap generated some 400 million
impressions between July 27 and September 13, according to
Cowles/Simba's Electronic Advertising & Marketplace Report.
RelevantKnowledge reports that the number of unique visitors
to Snap increased 52% between July and August 1998:..."

=======================================
Ramon Ray - rayramon_at_nyfccs.com
Small businsess technology advocate, writer and consultant
Editor, Small Business Technology Report
++++++++++++++++++++++++++++++++++++++++
www.tiac.net/users/rayramon -
"Complete small business technology resources
for small biz owners, media and consultants"

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