ONLINE-ADS>> MODERATOR's NOTE: Sponsors / Online Ad News

online-ads_at_o-a.com
Mon, 5 Oct 1998 19:31:42 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: mgast_at_sabre.com: "Re: ONLINE-ADS>> Low cpms mean death"
• Archive Home Page
• Search
• Previous message: Robert Gordon: "ONLINE-ADS>> Low cpms mean death"

Hey all,

Last week three companies sponsored our discussions. I'd
like to take a moment to introduce them.

First up is CLIQNOW! and The 24/7 Networks. Long-time
supporters of our list, CLIQNOW! and 24/7 allow you to buy
both reach and major online brands such as: Reuters News,
The Mining Co., Wall St. Sports, Jokes.com, MoneyNet,
UExpress Donnesbury, AT&T WorldNet, MapQuest, AP the Wire,
Delphi, All Apartments, UExpress Garfield, AT&T WorldNet,
Reuters News, Wall St. Sports, NetRadio, Battle.net,
RotoNews, and Talk City. For more information, see:

http://www.247media.com/umbrella.html

The second sponsor last week has 5,000 fingers and has grown
44% since April. It's been called "a Yahoo! on steroids,"
and it's spreading fast across the web. Of course I'm
talking about the 500 Expert Guides at The Mining Company.
You can explore their advertising opportuntites for
yourself, or your clients, at:

http://beanadvertiser.miningco.com/

Our final sponsor last week, and also continuing their
support this week, is AdKnowledge. Seven out of 15 top
agencies know that AdKnowledge improves web advertising
effectiveness. What are YOU waiting for? Check them out at:

http://ads01.adknowledge.com/SmartBanner/page/9751.2

If you have need for a service these guys can provide,
please consider using them first. Their dollars help make it
possible to bring you the List as a free service.

=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).

OPINION: Bring TV, radio commercials to the Net
Ad Age
http://www.adage.com/interactive/articles/19980928/article6.html

OPINION: Pushing too hard may doom rich media
Ad Age
http://www.adage.com/interactive/articles/19981005/article2.html

The Case For Private Branding
ClickZ
http://searchz.com/clickz/100598.shtml

Mazimize Your Revenue Per Eyeball
ClickZ
http://searchz.com/clickz/100198.shtml

Are You Fulfilling Interest...Or Killing It?
ClickZ
http://searchz.com/clickz/092998.shtml

E-Success: How Bad Do You Want It?
MC
http://www.marketingcomputers.com/issue/sep98/editor.asp

How the Net Contrasts Classic DM
DM News
http://www.dmnews.com/articles/1998-10-05/1901.html

That's it!

richard

--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------

• Next message: mgast_at_sabre.com: "Re: ONLINE-ADS>> Low cpms mean death"
• Archive Home Page
• Search
• Previous message: Robert Gordon: "ONLINE-ADS>> Low cpms mean death"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.