NONE: Re: ONLINE-ADS>> A Rant About Online Sales Reps
Re: ONLINE-ADS>> A Rant About Online Sales Reps
Mark J. Welch (MarkWelch_at_MarkWelch.com)
Mon, 5 Oct 1998 19:59:35 -0500 (CDT)
Jennifer Ruffin wrote: * * *
>I email the sales contacts and call, trying desperately to
>get a rep on the phone...well, I never get a rep, and after
>3 emails asking for someone to pleeeeease call me back today
>because "I want to buy"...no dice, no call. Why is this?
>Is everyone so drowning in money and so completely sold out
>of inventory that they don't need my sale?
I often get a similar complaint about advertising at my
site: that I am not terribly responsive and perhaps the
best way to describe my strategy is that I take orders,
rather than "selling" my ad space. The reason is simple:
a lot of the inquiries I receive are very tentative, and
quite honestly, the people who start out saying "I
definitely want to buy advertising starting immediately"
are the MOST likely to just be fishing for information
and some of my time for free. I do try to return the calls,
but I try to be as direct or blunt as possible, and often
I try to be as rude as possible to make it clear that I
am not interested in teaching people how to buy
internet advertising. I sympathize with sales reps who
likely have the same experience.
Another key issue: if I get a phone message, instead
of an email, I also assume that it's someone who's
just wanting to talk, not actually buy anything (here
is someone trying to make use of the internet but
who is unwilling to put down a question in an email --
not a good sign).
-- Mark J. Welch, Web Site Banner Advertising
-- http://www.markwelch.com/bannerad/
-- (925) 462-8483 voice - Pleasanton, California
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